PRO FX Tech claims to have distribution rights for several global AV brands, including Denon, Polk, KEF, and JBL, enabling it to offer a wide range of internationally recognised products.
The company claims to have established sourcing arrangements with brands such as Crestron, Lutron, and Unilumin for projectors, light-emitting diode (LED) displays, automation controllers, and related equipment. The company states this approach allows it to offer comprehensive AV and automation solutions from a consolidated platform.
PRO FX Tech claims to have an extensive service infrastructure comprising 28 service centres across India, including 10 company-managed and 18 franchise-operated facilities. These centres provide installation, connectivity, programming, and after-sales services aligned with the needs of the premium AV segment.
The company claims to follow a multi-channel marketing approach driven by an in-house team that engages customers through social media, press releases, trade shows, exhibitions, and its own website. The company claims these activities help it maintain visibility, demonstrate its products, and interact directly with its target audience.
The company has reported a consistent increase in revenue from operations and profit after tax (PAT). Revenue from operations increased from Rs 95.78 crore in FY23 to Rs 110.48 crore in FY24 and Rs 129.37 crore in FY25. PAT increased from Rs 7.14 crore in FY23 to Rs 9.34 crore in FY24 and Rs 12.19 crore in FY25.
A significant portion of the company’s revenue is derived from two global AV brands, Denon and Polk. Denon accounted for Rs 36.39 crore (28.13 percent) of the company’s revenue in FY25, Rs 32.54 crore (29.45 percent) in FY24, and Rs 32.69 crore (34.13 percent) in FY23. Polk accounted for Rs 25.78 crore (19.93 percent) of the company’s revenue in FY25, Rs 29.19 crore (26.42 percent) in FY24, and Rs 28.87 crore (30.14 percent) in FY23. Any adverse changes in the ability of these global suppliers to maintain quality standards, launch new products, or adapt to evolving market trends could negatively impact the company’s revenue and reputation.
The company’s operations are heavily concentrated in the distribution of AV products. It accounted for Rs 93.98 crore (72.65 percent) of the company’s revenue in FY25, Rs 81.27 crore (73.56 percent) in FY24, and Rs 68.81 crore (71.84 percent) in FY23. Any decline in demand for AV products or increased competition could adversely affect the company’s financial performance and future growth.
PRO FX Tech operates a working capital-intensive business model. Its net working capital stood at Rs 37.39 crore in FY25, a sharp increase from Rs 26.85 crore in FY24 and Rs 13.38 crore in FY23. Any inability to secure sufficient working capital on favourable terms or delays in customer payments could hit the company’s financial condition and day-to-day operations.
The top 10 suppliers accounted for 73.69 percent, 73.61 percent, and 74.95 percent of the company’s total purchases in FY25, FY24, and FY23, respectively. Any disruption in supplies from one or more of these suppliers could adversely affect the company’s business and finances.
The top five customers accounted for Rs 23.21 crore (17.95 percent) of the company’s revenue in FY25, Rs 21.74 crore (19.68 percent) in FY24, and Rs 19.24 crore (20.08 percent) in FY23. Any failure to retain these key customers, expand the customer base, or a loss of business from these clients can adversely affect the company’s business and financial standing.
The company is involved in certain ongoing legal proceedings. Any adverse judgments in any of these cases could be detrimental to the company’s business prospects.
The company reported negative cash flow from investing activities amounting to Rs 0.67 crore in FY25, Rs 0.30 crore in FY24, and Rs 0.21 crore in FY23. Additionally, negative cash flow from financing activities amounted to Rs 2.71 crore in FY25 and Rs 1.71 crore in FY23. Furthermore, the company reported negative cash flow from operating activities amounting to Rs 1.57 crore in FY23. If cash outflows continue to exceed inflows in the future, the company may face liquidity challenges.