My Mudra Fincorp IPO

My Mudra Fincorp is a channel partner or direct selling agent (DSA) for major banks and non-banking financial companies (NBFCs) across India. The company offers financial products, including secured loans such as home loans and loans against property, unsecured loans like business and personal loans, professional loans, and credit cards. Recently, the company also started including insurance products in its offerings. The company follows a business model consisting of tele-calling, advertising, direct marketing, referrals, networking, and a physical and digital marketing strategy to get customers for their banking and NBFC partners.;