Honasa (Mamaearth) IPO
Honasa Consumer Limited
₹14,168 /46 sharesMinimum Investment
Honasa (Mamaearth) IPO Details
Bidding Dates | Min. Investment | Lot Size | Price Range |
---|
31 Oct ‘23 - 2 Nov ‘23 | ₹14,168 | 46 | ₹308 - ₹324 |
Issue Size | IPO Doc |
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1701.00Cr | |
Qualified Institutional Buyers | 11.50x |
Non-Institutional Investor | 4.02x |
Retail Individual Investor | 1.35x |
Employees | 4.87x |
Total | 7.61x |
Honasa Consumer Limited is the largest digital-first beauty and personal care company in India in terms of revenue from operations for the Financial Year 2022. Since its inception, it has worked with the primary objective of developing products that address beauty and personal care problems faced by consumers. For instance, its flagship brand, Mamaearth, is built to service a core customer need for safe-to-use, natural products, and focuses on developing toxin-free beauty products made with natural ingredients. Since launching Mamaearth in 2016, Honasa has added five new brands to its portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt, and Dr. Sheth’s, and has built a ‘House of Brands’ architecture. As of September 30, 2022, its portfolio of brands with differentiated value propositions includes products in the baby care, face care, body care, hair care, color cosmetics, and fragrances segments.;
Managing director
Varun Alagh
Parent organisation
Honasa Consumer Limited
Honasa Consumer Limited IPO
https://www.youtube.com/watch?v=a1ywuSXaFfw
Strengths & Financials of Honasa (Mamaearth)
Here are some strengths of Honasa Consumer Limited:
Brand-building capabilities and repeatable playbooks.
Customer-centric product innovation.
Digital-first omnichannel distribution.
Data-driven contextualized marketing.
Ability to drive growth and profitability in a capital-efficient manner.
Founder-led company with a strong professional management team.
Here are some risk factors associated with Honasa Consumer Limited:
Inability to identify and effectively respond to changing consumer preferences and spending patterns or changing beauty and personal care trends in a timely manner.
Dependence on a limited number of products for a significant amount of its revenue.
Significant dependence on third-party vendors for all its products.
Risks due to unfair competitive or trade practices.
Product liability claims and product recalls.
Inability to identify consumer demand accurately and maintain an optimal level of inventory.
Significant reliance on celebrities and social media influencers as part of its marketing strategy.
Inability to effectively manage or expand its offline sales network.
Inability to retain its management team or operational workforce.
Honasa (Mamaearth) Financials
*All values are in Rs. Cr
Application Details of Honasa (Mamaearth) IPO
Apply as | Price band | Apply upto |
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Regular | ₹308 - 324 | ₹2 Lakh |
Employee | ₹278 - 294 | ₹2 Lakh |
High Networth Individual | ₹308 - 324 | ₹2 - 5 Lakh |
For Honasa (Mamaearth) IPO, eligible investors can apply as Regular & Employee.