The company claims to have an in-house design team that continuously creates unique and trend-driven jewellery. They also incorporate customer feedback into their designs, offering customised pieces tailored to individual preferences.
According to the RHP, Divine Hira Jewellers has shown a consistent increase in return on capital employed (ROCE). It increased from 8.18% in FY22 to 10.83% in FY23 and 13.54% in FY24.
The company has seen a consistent increase in profit after tax (PAT). PAT increased from Rs 0.29 crore in FY22 to Rs 0.91 crore in FY23 to Rs 1.48 crore in FY24.
The top 10 customers of the company contributed Rs 130.68 crore (96.11%), Rs 175.03 crore (95.51%), Rs 214.37 crore (86.98%), and Rs 101.21 crore (71.07%) to the order book in the period ended September 30, 2024, FY24, FY23, and FY22, respectively. Any failure to retain these key customers, expand the customer base, or a loss of business from these clients can adversely affect the company’s business.
The company is dependent on a limited number of suppliers. The top 10 suppliers contributed Rs 119.38 crore (87.93%), Rs 170.13 crore (94.17%), Rs 217.94 crore (90.80 %), and Rs 122.47 crore (87.01%) to the revenue in the period ended September 30, 2024, 2024, FY24, FY23, and FY22, respectively. Any adverse changes in the availability, pricing, or reliability of these third-party suppliers could negatively impact the company’s operations, cost structure, and overall efficiency.
Divine Hira Jewellers does not register its jewellery designs under the Designs Act, 2000. This leaves them vulnerable to competitors copying their designs without legal consequences. Any duplication could erode their competitive edge, impacting sales.
The business relies heavily on gold bullion and coloured stones that are subject to global price fluctuations. A sharp change in gold prices could raise operational costs and deter customers from purchasing jewellery.
The company reported negative cash flows from operating and investing activities in the past. A repeat of this in future can be harmful for the company’s business and financial stability.
The company has a history of transactions with related parties. While compliant with regulations, these dealings may not always be on the most favourable terms. Related party transactions in future could raise concerns about transparency and potential conflicts of interest.
The company, its promoters, and its directors are involved in certain ongoing legal proceedings. Any adverse judgments in any of these cases could be detrimental to the company’s business prospects.
As of September 30, 2024, the company had outstanding financial indebtedness of Rs 11.63 crore. Any failure to service or repay these loans can harm the company’s operations and financial position.