The company claims to serve a broad customer base across both mid-market and value segments with the help of the products designed by the company’s in-house team of CAD designers. Occasionally, the company also receives contributions from freelance designers.
AJC Jewel Manufacturers claims to use in-house 3D printing technology to convert CAD designs into CAM models. The company also claims that the production process is supported by fully equipped machinery at each stage.
The company claims to have implemented quality control measures throughout the production process to ensure that all gold jewellery meets the purity and quality standards.
Over the years, the company has logged a consistent increase in its revenue from operations and profit after tax (PAT). Revenue from operations increased from Rs 127.39 crore in FY22 to Rs 194.18 crore in FY23 to Rs 245.89 crore in FY24. PAT increased from Rs 1.26 crore in FY22 to Rs 2.04 crore in FY23 to Rs 3.32 crore in FY24.
The top 10 suppliers accounted for Rs 147.88 crore (88.95 percent) of the company’s total cost of raw materials purchased in the period ended December 31, 2024, Rs 210.07 crore (89.44 percent) in FY24, Rs 181.11 crore (89.96 percent) in FY23, and Rs 110.23 crore (95.15 percent) in FY22. Any disruption in supplies from one or more of these suppliers could adversely affect the company’s business and finances.
A major portion of the company’s revenue is dependent on a limited number of customers. The top 10 customers accounted for Rs 109.07 crore (62.30 percent) of the company’s revenue in the period ended December 31, 2024, Rs 158.86 crore (64.60 percent) in FY24, Rs 89.92 crore (46.30 percent) in FY23, and Rs 59.84 crore (46.98 percent) in FY22. Any loss of one or more of these key customers, or a decline in their orders, can adversely impact the company’s business and financial performance.
The company procures gold on a loan basis through the gold metal loans governed by the Reserve Bank of India (RBI) regulations. Any unfavourable changes in these regulatory guidelines can adversely affect the company’s gold procurement process and negatively affect the company’s production and distribution.
The company is involved in certain legal proceedings. Any adverse judgments in any of these cases can be detrimental to the company’s business prospects.
The company reported negative cash flows from operating activities amounting to Rs 15.64 crore in FY23 and Rs 3.97 crore in FY22. Additionally, negative cash flow from investing activities amounted to Rs 0.02 crore in the period ended December 31, 2024, Rs 0.67 crore in FY24, Rs 2.52 crore in FY23, and Rs 0.13 crore in FY22. Furthermore, the company reported negative cash flow from financing activities amounting to Rs 5.42 crore in the period ended December 31, 2024, and Rs 3.73 crore in FY24. If cash outflows continue to exceed inflows in the future, the company may face liquidity challenges.
The company’s revenue comes from the domestic market and the UAE market. The domestic market accounted for Rs 141.33 crore (80.74 percent) of the company’s revenue in the period ended December 31, 2024, Rs 159.12 crore (64.71 percent) in FY24, Rs 194.18 crore (100 percent) in FY23, and Rs 127.39 crore (100 percent) in FY22. The UAE market accounted for Rs 33.72 crore (19.26 percent) of the company’s revenue in the period ended December 31, 2024, and Rs 86.77 crore (35.29 percent ) in FY24. Any disruptions in these key markets can adversely affect the company’s financial performance.
A major portion of the company’s sales is concentrated in specific regions, especially Kerala. The state accounted for Rs 136.91 crore (78.22 percent) of the company’s revenue in the period ended December 31, 2024, Rs 156.72 crore (63.74 percent) in FY24, Rs 192.28 crore (99.02 percent) in FY23, and Rs 127.25 crore (99.89 percent) in FY22. Any adverse political, economic, or social developments in this region can adversely affect the company’s operations and finances.
The company earns a significant part of its revenue from specific product categories, mainly studded jewellery and plain gold jewellery. Plain gold accounted for Rs 58.57 crore (33.45 percent) of the company’s revenue in the period ended December 31, 2024, Rs 131.21 crore (53.37 percent) in FY24, Rs 110.75 crore (57.04 percent) in FY23, and Rs 67.19 crore (52.74 percent) in FY22. Studded gold accounted for Rs 73.72 crore (42.12 percent) of the company’s revenue in the period December 31, 2024, Rs 90.81 crore (36.93 percent) in FY24, Rs 66.05 crore (34.01 percent) in FY23, and Rs 58.69 crore (46.07 percent) in FY22. A decline in demand or production of these specific items can negatively affect the company’s overall performance.
The company’s manufacturing facility and registered office are both located in Malappuram, Kerala. Any local unrest or adverse developments in this particular region can hurt the company’s manufacturing and operating capabilities.
As of December 31, 2024, AJC Jewel Manufacturers had total outstanding financial indebtedness amounting to Rs 18.41 crore. Any inability to service or repay these loans can adversely affect the company’s finances.