How to Assess a Company’s Growth Potential?

02 January 2024
4 min read
How to Assess a Company’s Growth Potential?
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If you want to assess a company’s success, you need to measure its growth. A company’s growth can be measured in many ways.

You must use consistent methods to study all the criteria of the company to achieve reliable findings. 

Earnings and Revenues

The first numbers for investors to evaluate are sales and earnings. It is not easy for a company to maintain growth. A continuous growth in the quantity of money it makes in sales through its commercial activity is a good indicator to look out for.

Earnings are the subsequent area to seek growth after the fundamental revenue number, i.e., the sum of income left over after all expenditures have been paid. A company’s earnings are influenced by various factors, including operational expenses, financing, assets, and liabilities.

Analysts look for continuous growth in earnings per share (EPS); it is the most fundamental profitability measure. A firm with a high EPS is considered more lucrative, and investors will pay more for a company with a high EPS score since it is deemed more lucrative.

Ratios of Price to Earnings

The ratio of price to earnings (P/E) is simple to comprehend. It measures a company’s success and acts as an indicator of how the market views the firm’s future chances of growth. A more excellent P/E ratio implies that market participants believe a company’s profits will continue to increase.

The P/E ratio provides a more detailed examination of stock P/E (PEG ratio). By comparing a firm’s P/E ratio to its previous yearly growth rate, investors can get a more comprehensive view of the profits and growth of the firm.

The PEG ratio can be computed on a future basis. It makes use of either historical or anticipated growth statistics. Some shareholders doubt the utility of P/E ratios in investing research. However, the proportions are a tried and tested component of a thorough fundamental study for many investors.

Rate of Growth That Is Sustainable

There is a concept known as the Sustainable Rate of growth. This is crucial for investors, so let’s take a deeper look at the name. 

The highest rate at which the firm may expand without incurring new debt is known as the Sustainable Growth Rate. This is fantastic since we want to invest in businesses that can support their expansion with their profits. The following formula is used to determine the Sustainable Growth Rate:

ROE x (1 – The Ratio of Dividends Paid Out) 

Because only Retained Earnings (Net Income – Dividends) may be utilized to expand the firm, it modifies the ROE ratio for any dividends paid out.

Toothpick Inc.’s Sustainable Growth Rate would be 15% if they paid out 40% of their Net Income as dividends (25% x 60%). This means that Toothpick Inc. would be capable of growing at a maximum pace of 15% per year without incurring more debt.

Benchmark Your Company Against Competitors

Growth is vital within your firm, but how you measure growth against your competitors defines your industry's success.

If you enhance your reputation in the marketplace, you’ll be able to attract more clients and expand your business.

  • If your rivals are publicly traded, you may obtain the information you need in their annual reports, which are required by law to be disclosed on their websites.

  • You could locate what you’re looking for in news reports, trade magazines, or coverage of your rivals in the media.

Layout Company Objectives to Determine Progress

When you set objectives for yourself, you have something to aim towards and something to compare yourself to. Don’t make a mindset for failure while defining your company’s goals.

Be accurate about what you may succeed in doing. Similarly, don’t reduce your expectations to achieve your goals more quickly. Set goals that may be difficult but are achievable.

  • Increasing market share or keeping more customers are examples of goals.

  • Consider dividing your objectives into short-term and long-term goals. They point to destinations that can be accomplished within a year, and that can be accomplished in more than a year. 

 Key Takeaways

  • Investors searching for new investment possibilities may examine different growth measures, including sales and earnings, the price-to-earnings (P/E) ratio, the price-to-earnings-to-growth (PEG) ratio, and the return on equity (ROE).
  • Reviewing the company’s sales and earnings is the first step in completing an investment study for many investors.
  • A firm with high earnings per share (EPS) is regarded as more profitable, prompting investors to pay a higher price for the company.
  • A high price-to-earnings (P/E) ratio implies that the market expects a company’s earnings to continue growing.

  • Consistent improvements in the return on equity (ROE) ratio show that a company’s value is continually rising and that this value rise is successfully converting into profits for investors.

You May Also Be Interested to Know

1.

How to do Business and Industry Analysis of a Company?

2.

How to Read the Profit and Loss Statement of a Company?

3.

What is the Impact of Corporate Actions on Stock Price?

4.

How to do Valuation Analysis of a Company

5.

How to Read and Understand Quarterly Reports

Disclaimer: This blog is solely for educational purposes. The securities/investments quoted here are not recommendatory.

Disclaimer

The stocks mentioned in this article are not recommendations. Please conduct your own research and due diligence before investing. Investment in securities market are subject to market risks, read all the related documents carefully before investing. Please read the Risk Disclosure documents carefully before investing in Equity Shares, Derivatives, Mutual fund, and/or other instruments traded on the Stock Exchanges. As investments are subject to market risks and price fluctuation risk, there is no assurance or guarantee that the investment objectives shall be achieved. NBT do not guarantee any assured returns on any investments. Past performance of securities/instruments is not indicative of their future performance.
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