DOMS Industries ranks as the second-largest player in the Indian branded 'stationery and art' market with a market share of approximately 12% by value as of 2023.
The company has a wide range of product categories, including over 3,800 SKUs as of September 30, 2023.
The company operates a network of 13 manufacturing facilities in Umbergaon, Gujarat, covering around 34 acres of land, making it one of the largest stationery manufacturing facilities in India.
As of September 30, 2023, DOMS Industries manages 7 warehouses, 3 depots, over 120 super stockists, and a network of more than 4,000 distributors across 28 states and eight union territories.
In 2021, 2022, and 2023, along with the six months ending September 30, 2023, the company engaged in direct product exports through distribution partnerships, yielding revenues of Rs. 100.17 crore, Rs. 164.731 crore, Rs. 257.57 crore, and Rs. 144.19 crore, respectively.
A strategic alliance with FILA (Fabbrica Italiana Lapis ed Affini S.p.A.) has helped the company expand internationally in Asia Pacific, Europe, and Middle Eastern markets.
A significant portion of DOMS Industries' gross product sales, namely 60.23%, 59.06%, 59.54%, and 62.12% in the years 2021, 2022, 2023, and the six months ending September 30, 2023, is derived from the sale of key products. If the company is not able to sustain the quality and sales of these products, it might impact its financial performance.
Wooden pencils contribute a substantial portion, accounting for 36.99%, 33.35%, 31.66%, and 32.49% of gross product sales in the respective periods. Any decline in the sales of these key products, especially 'wooden pencils,' could adversely impact the company's business, operations, and financial condition.
There is a distribution risk as DOMS Industries heavily relies on its 'general trade' distribution network, contributing to more than 70.00% of gross product sales in the last three years and the six months ending September 30, 2023. Inefficient management of this network may harm the company's business, results, and financial well-being.
Dependence on FILA Group is another concern, particularly for export sales. If FILA ceases to be a Promoter, it may disrupt business operations, negatively affecting research and development and export capabilities.
The company’s reliance on limited suppliers for certain raw materials poses a risk, as failure to procure them at favorable terms could adversely impact business, financial condition, and operational results.
The company faced a loss of Rs. 6.026 crore in 2021, largely attributed to COVID-19-related lockdowns affecting domestic and export markets, especially educational institutions, offices, workplaces, and retail outlets.
Negative cash flows in previous financial years and the potential continuation of such trends in the future may adversely affect liquidity and operations.
The company's total borrowings reached Rs. 152.724 crore as of October 31, 2023. The company has an unsecured loan of Rs. 50 crores from Axis Bank Limited as of October 31, 2023.