About the Company
Kellogg Company is renowned for revolutionizing the breakfast industry in 1894 when WK Kellogg created Corn Flakes. Currently, the company conducts its business under the name of Kellogg’s and as of 2020 has an employee base of over 31,000 people working in over 50 operations worldwide. Some of its larger offices are located in India, Qatar, Canada, China, Netherlands, Russia, Brazil, Italy, South Africa, Syria, France, South Korea, Japan etc.
The company produces convenience foods like crackers and toaster pastries apart from cereals. It markets about 22 brands such as Krave, Pop-Tarts, Nutri Grain, Eggo, Austin, Pringles, Corn Pops, Town House, Cheez-It, Frosted Flakes, Special K, etc. Kellog’s also holds a Royal warrant from the Prince of Wales as well as Queen Elizabeth II. As of 2021, there is hardly any country in the world where the company does not supply its products. It also markets merchandise based on its mascots.
Kellogg was founded on 19th February 1906 in Battle Creek, Michigan under the name Battle Creek Toasted Corn Flake Company. It became an instant success among the people of Michigan, and by 1909 it was renamed to Kellogg Toasted Corn Flakes Company. It was not until 1922 that it finally took over its current name - Kellogg Company. Between 1969 to 1977, the company acquired minor business like Fearn International, Pure Packed Foods, Mrs Smith’s Pies, Salada Foods and Eggo. Since 2001 it has acquired more enterprises such as Keebler Company, Kashi, Morningstar Farms, Gardenburger, etc.
In 2012, it became the second-largest snack food company globally after acquiring the famous potato chips brand called Pringles from Procter & Gambel for $2.7 billion. Its most recent acquisition was RxBar in 2017 for $654 million. Currently, it is one of the members of the World Cocoa Foundation. This S&P 500 company trades in the New York Stock Exchange under K as its trading symbol.
Over the years, the company has been recognised by numerous organisations for its excellence in different sectors. In 2020 itself it was a part of lists like Newsweek Most Responsible, America’s Most Trusted Brands by Morning Consult, Top 50 Company for Diversity by Diversity Inc., etc. The same year it became the 237th company under Fortune 500 and a member of Fortune’s World’s Most Admired Companies list. Forbes also enlisted Kellogg in five of its 2020 lists such as Global 2000, World’s Best Employers, Best Employers for Women, etc. ;
|HeadQuarters||Battle Creek, MI|