About the Company
Hassenfeld Brothers, more popularly known as Hasbro, Inc., is a Pawtucket, Rhode Island-based multinational conglomerate. It has notable assets like board games, toys and media under its name. As of 2020, it has about 5,600 employees working in its numerous subsidiaries spread across the United States. It has 12 feature brands under its umbrella, namely Star Wars, Monopoly, Marvel, Play-Doh, NERF, My Little Pony, Furreal, Transformers, Hasbro Gaming, Baby Alive, Disney Princess and Playskool Heroes.
It produces commodities for all age groups and offers products under nine categories, including action figures & collectables, sports & outdoor play, vehicles, parts & refills, arts & crafts, electronic toys and games, creative & pretend play, dolls & plush and games. The company has also produced television shows to garner more attention to its products like the Family Game Night broadcasted on the Discovery Family networks.
Hasbro’s primary ten subsidiaries are Hasbro gaming, Saban Brands Entertainment Group, Wizard of the Coast, Funskool, Entertainment One, Hasbro Entertainment Licensing and Digital, Tonka, Playskool, HasLab and Hasbro Pulse. Some of its popular toys and games are Hamtaro, Action Man, Mr Potato Head, Jenga, Clue, Risk, Trolls, Ouija, Pound Puppies, Monopoly, Jem, Scrabble, Guess Who?, Dungeons & Dragons etc.
The company was formed by three Polish-Jewish brothers named Henry, Herman and Hillel Hassenfeld in 1923 as textile remnants selling company. For the next two decades, it ventured into school supplies and pencil cases and soon started to make its own pencils. Hassenfeld Brothers started producing modelling clay and doctor & nurse kits as their first toys, and by 1942 made toy-making its primary business. Over the years, it has acquired several companies such as Peanuts cartoon character’s licensing rights, Milton Bradley Company, Coleco, Cranium, Inc., Boulder Media Limited etc.
Hasbro entered the S&P 500 list on 30th September 1984 and trades in the NASDAQ stock exchange under the symbol HAS. As of 2020, it was the 597th company in the Fortune 1000 list and a part of the Forbes’ Global 2000 list. Forbes has also recognised the company in its 2020 World’s Best Employers and America’s Best Employers By State as well as 2021’s Just Companies list. In 2020, it has also made into lists like Ethesphere’s World’s Most Ethical Companies and 3BL Media’s 100 Best Corporate Citizens.;