About the Company
Headquartered in San Francisco, California, salesforce.com, inc. was the first company to introduce a cloud-based Customer Relationship Management (CRM) platform. The company was founded in 1999 by an ex-Oracle executive named Marc Benioff and four others as a “Software as a Service” company.
In 2004, the company went public on the NYSE under the ticker symbol “CRM” and raised $110 million. Apart from providing a CRM platform, the company also sells a number of products that are based on marketing automation, analytics, customer service and more.
Salesforce’s CRM services include an extensive range of built-in applications which cater to various needs related to partnership relationship management, customer service, marketing and more. It also comprises the Lightning platform, which is the first PaaS (Platform as a Service). Thus, developers can create and provide any type of business application on demand without the help of a software.
Introduced in 2005, AppExchange is an online marketplace which consists of various free and pre-integrated applications. These were all created by the partners, customers and developers of Salesforce. The platform features over 3400 applications with more than 3 million installations.
AppExchange also allows its customers to avail the services of a cloud consulting partner that provides them with the necessary support to execute a technology within the organisation. These cloud consulting partners of salesforce.com include reputed companies such as Accenture, Bluewolf (an IBM company) and more. In 2019, salesforce.com launched its Blockchain platform which facilitates the building of a blockchain system and apps that are integrated with the CRM platform.
With over 50 worksites and more than 25,000 employees, salesforce.com, inc. is continuing to grow at an expeditious rate. Since 2006, it has acquired over 40 companies. In the year 2016 alone, it acquired 12 companies which included organisations like Demandware, Krux, Quip and more.
However, the acquisition of Tableau for $15.7 billion in 2019 has been Salesforce’s largest acquisition till 2020. This has significantly contributed to the enhancement of their very own Einstein Analytics and helped them jump up 50 places to 190th in the Fortune 500 ranking 2020.
For five consecutive years (2009-2014), Salesforce was declared as CRM Magazine’s best “Enterprise CRM”. For 12 years in a row, the company was named on Fortune’s List of “100 Best Companies to Work For”. Moreover, in 2020 it ranked 10th on Fortune’s list of “World’s Most Admired Companies”.;
|San Francisco, CA