Alliance Data Systems Corporation (NYSE: ADS) is a data-based marketing solutions provider. A Fortune 500 and S&P Midcap 400 company, Alliance Data Systems Corporation operates in 50 locations worldwide, as of the year 2020. It is headquartered in Ohio, United States.
ADS was formed in December 1996 from the merger between two entities - World Financial Network National Bank (Limited's credit card bank operations), and J.C. Penney's credit card processing unit. The company manufactures and provides customised solutions that drive business growth and profitability to its clients. It has several subsidiaries, which include -
Epsilon: The company offers a wide range of loyalty marketing services that encompasses direct marketing, email marketing, database marketing, web development, analytics, consulting and creative services and the like. In 2013, Facebook partnered with four companies, including Epsilon, to enhance its targeted advertising strategy.
LoyaltyOne: Located in Canada, ADS offers loyalty marketing program brands in retail, grocery, financial services, travel, petroleum retail and hospitality sectors globally. It consists of five businesses - Air Miles national reward program, LoyaltyOne Consulting, Precima, Colloquy and Squareknot. Air Miles Canada is the country's largest coalition loyalty program.
Alliance Data Card Services: It offers integrated credit and marketing services and manages over 135 card programs. The clientele includes renowned retail brands such as Victoria's Secret, J.Crew, HSN and Buckle, among others.
The company is ranked among the Fortune 500 companies and Forbes' Global 2000. Recognised for its exceptional customer services, it is a two-time winner of The Stevie Awards for Sales & Customer Service. Alliance Data Systems Corporation ranked 66 on Forbes' 2019 list of Best Employers for Women. It also earned a spot among 365 companies across 50 industries on the 2020 Bloomberg Gender-Equality Index (GEI) for a second consecutive year.
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