Jeff Bezos once said,”Your brand is what other people say about you when you’re not in the room.”

It’s not Business as usual anymore. Marketing is not limited to TV commercials or newspaper ads only. Influencer marketing is on the rise. Be it Youtubers, Instagrammers, Facebook influencers, professional bloggers, Quora writers or any other social media expert. Everyone is presenting their opinion and their thoughts on a particular product or service.

And the most interesting thing is, nowadays this influencer marketing is not just limited to beauty & fashion tips, tech reviews or food blogs. Investor community and experts have also started contributing in this space. Although unlike reviewing a gadget or a product we are dealing with money here. Investments which are subject to market risk. So as an investor we are usually mesmerised by the returns that we ‘think’ we will get. This actually creates a huge difference.

Most of these ‘financial advisors’ or ‘investment experts’ would give you tips around investing money and/or generating income. But the thing that everyone is missing out here is “transparency.” Every day a common man gets bombarded with loads of promotional content, offers and schemes. These ads not only create a resistance in the mind of the investor, but it also confuses him more regarding the right kind of investment.

Groww is trying to solve the problem with this platform. It is time that now we should have an advice which actually helps the investors towards better investing. Only a clear picture of the market, with genuine advice. Advisors, influencers who are being truthful with the content and are not biased towards any particular mutual fund or scheme would be the flag bearers here. This platform will open the gates for better knowledge of investing.

The Groww Fair Play Award is an official recognition of individuals who have been sharing unbiased information regarding investments. This is to promote the flow of genuine and relevant information to investors. The influencers (content creators) would be sharing their knowledge and opinions on different kind of investments. Groww community, Investment Experts and Users would be the key reviewers who will be rating out the content presented by these influencers.

Fair play points would be given out to these influencers, based on the following criterion:

  • Content Relevancy
  • Content Unbiasedness
  • Content Genuineness



In vain have you acquired knowledge if you have not imparted it to others. ~Deuteronomy Rabbah

If you have the knowledge, let others light their candles in it. ~ Margaret Fuller

To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity. ~ Douglas Adams

Why Fair Play Award? (Motivation)

With the advent of Social Media, there is too much information sharing taking place. It has become a medium to share knowledge with a click. While there is plenty of information available on any and every topic, getting the right information is a task. Due to so much of content creators and social media influencers in the marketplace, unfortunately, the main idea of content has been commercialised. These creators create clickbait content and limit their content to the number of views, likes, shares and comments only.

We decided to do things differently. We are focussing to get the relevant, transparent and accurate content for users. It is as difficult as finding a needle in the haystack but definitely not impossible. We have introduced “Groww Fair Play Award” for these influencers & content creators which would enable us to create a filter for the genuine content.

As an influencer, if you want the world to know that you really possess the subject knowledge and you are a firm believer of knowledge sharing, then this platform is for you. No clickbait content, no beating around the bush but only relevant and to the point content. And the best part is, you will get recognized for your efforts. You will be awarded for the contribution you would be doing on this platform.

As a viewer or investor, “Groww Fair Play Award” will help you select the right and genuine content creators. You will become an expert in reviewing the content along with other Investment Experts and Groww review team. And you just have to give a thumbs up to the right content. The rating provided by you would be checked for its genuineness and unbiasedness.

With Groww Fair Play Award, we are envisioning a better future for India and its investors. We wish that every investor invests in the right place and for that, he needs to have the right knowledge. Groww Fair Play Award is actually a system which will encourage the creation of right content. Only the accurate knowledge will survive and this system will enable the flow of accurate knowledge. This definitely changes the knowledge about Mutual Funds in India.


The Fair Play Award is a recognition of exemplariness in the knowledge provided by the participant to their audience. It is presented to the participants for scoring the cutoff points while completing any task. Points are given in respect to different criterions like honesty, unbiasedness etc. The participant must fulfil these criteria to become eligible for this award. This is considered as a respect & honesty of the participant towards their audience.

Founder’s Statement

Founder’s Video

To join as an Influencer/Content Creator:

  • You must must be interested in learning about investing/mutual funds
  • You must be a social media influencer
  • The content produced by you should be to the point and informative to the users
  • You should be committed to providing relevant content to the audience
  • The content produced by you should be unbiased

To join as an Expert:

  • Only registered users will be allowed to join the expert panel
  • You must have a basic knowledge of investments/market
  • You should be genuine in reviewing the creators
  • Your ratings should be unbiased
  • You should be actively engaged with the upcoming content