Jeff Bezos once said,”Your brand is what other people say about you when you’re not in the room.”
It’s not Business as usual anymore. Marketing is not limited to TV commercials or newspaper ads only. Influencer marketing is on the rise. Be it Youtubers, Instagrammers, Facebook influencers, professional bloggers, Quora writers or any other social media expert. Everyone is presenting their opinion and their thoughts on a particular product or service.
And the most interesting thing is, nowadays this influencer marketing is not just limited to beauty & fashion tips, tech reviews or food blogs. Investor community and experts have also started contributing in this space. Although unlike reviewing a gadget or a product we are dealing with money here. Investments which are subject to market risk. So as an investor we are usually mesmerised by the returns that we ‘think’ we will get. This actually creates a huge difference.
Most of these ‘financial advisors’ or ‘investment experts’ would give you tips around investing money and/or generating income. But the thing that everyone is missing out here is “transparency.” Every day a common man gets bombarded with loads of promotional content, offers and schemes. These ads not only create a resistance in the mind of the investor, but it also confuses him more regarding the right kind of investment.
Groww is trying to solve the problem with this platform. It is time that now we should have an advice which actually helps the investors towards better investing. Only a clear picture of the market, with genuine advice. Advisors, influencers who are being truthful with the content and are not biased towards any particular mutual fund or scheme would be the flag bearers here. This platform will open the gates for better knowledge of investing.