Go Colors IPO

Go Fashion (India) Ltd.

₹13,755 /21 sharesMinimum Investment

Go Colors IPO Details

Bidding DatesMin. InvestmentLot SizePrice Range
17 Nov ‘21 - 22 Nov ‘21₹13,75521₹655 - ₹690
Issue SizeIPO Doc
1014.00Cr
RHP PDF

Subscription Status As on 22 Nov '21, 5:00 PM

  • Retail Individual Investor
    49.39x
  • Non-Institutional Investor
    262.08x
  • Qualified Institutional Buyers
    100.73x

About Go Colors

Go Fashion (India) Ltd. is a women’s bottom-wear brand in India, with a market share of approximately 8% in the branded women’s bottom-wear market in Fiscal 2020. The company manages its products under the brand, ‘Go Colors’. It is the first company to launch a brand exclusively dedicated to the women's bottom-wear category.;
Parent Organisation
Go Fashion (India) Ltd.
Founded
2010
Managing Director
Prakash Kumar Saraogi
Go Fashion (Go Colors) IPO review, date, financials, analysis | Upcoming IPO 2021

Strengths & Risks

  • Go Fashion is a leading women’s bottom-wear brand in India with a well-diversified product portfolio like churidars, leggings, dhotis, harem pants, patiala, palazzos, culottes, pants, trousers, jeggings and more.
  • Multi-channel pan-India distribution network with a focus on Exclusive Brand Outlets (EBOs) that enhance the brand’s visibility.
  • Standardized and scalable development model for its EBOs based on its know-how and experience and an efficient operating model.
  • Extensive procurement base with highly efficient and technology-driven supply chain management.
  • In-house expertise in developing and designing products.
  • Demonstrated track record of strong financial performance.
  • Inability to effectively market its products and brand, or any deterioration in public perception of its brand, Go Colors.
  • Incurred losses in Fiscal 2021.
  • Risks associated with the location of its exclusive brand outlets (EBO).
  • EBOs operate on leased properties and any change in the real estate rental market can adversely affect its profitability.
  • While the company has stores across the country, it is majorly concentrated in South and West India.
  • Go Fashion (India) Ltd. operates out of a single warehouse in South India.
  • Inability to adequately protect its trademarks and/or its intellectual property rights.
  • Inability to effectively manage or expand its retail network.
  • Inability to anticipate and respond to changes in fashion trends and changing customer preferences in a timely and effective manner.

Financials

*All values are in Rs. Cr
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