India’s largest sports and athleisure footwear brand in terms of value and volume in Fiscal 2021 as per Technopak Report*.
Fastest-growing scaled sports and athleisure footwear brand in India over Fiscal 2019 to Fiscal 2021 (Source: Technopak Report).
15% market share in the sports and athleisure footwear industry in India by value for Fiscal 2020, which increased to approximately 17% in Fiscal 2021.
Volume of products sold increased from 27 lakh for six months ended September 30, 2020, to 71 lakh for six months ended September 30, 2021.
Products targeting different price points, geographical locations, and demographics.
As of September 30, 2021, the company had 1,274 active styles of footwear for men, 190 active styles for women, and 423 active styles for kids and children.
‘Omnichannel Experience’ of shopping involving multiple retail channels covering physical locations and online channels to provide consumers a seamless experience.
Marketing using campaigns - The company partnered with Flipkart in Fiscal 2019 to bolster sales during Flipkart’s annual flagship event, the Big Billion Day.
The company’s chairman has over 37 years of experience in the footwear industry in India.
Manufacturing leadtime of 60 to 90 days compared to the industry average of 90 to 120 days (as per Technopak Report).
100% of the shoe assembly operation of the company is in-house (i.e. done by the company itself and not outsourced).
Total comprehensive income (loss) for the six months ended September 30, 2020, of Rs 21.25 crore - the company has also incurred negative cash flows from investing and financing activities in some of the years/periods during the past fiscals.
As of September 30, 2021, the company had total borrowings of Rs 191.57 crore.
Certain of the trademarks that the company has applied for, and those that have been registered in its name are currently subject to opposition/rectification proceedings before the Indian Trade Marks Registry, by parties including its competitors.
High competition in the footwear industry especially from international sportswear brands.
The company has experienced moderate fluctuations in its average selling price (“ASP”) based on seasonality. Historically, revenues in the first and second quarters have been lower than what the company achieved in the third and fourth quarters.
The temporary suspension or shutdown of operations at the company’s manufacturing facilities during the pandemic had an adverse impact on its gross margin, which decreased from 48.07% to 47.36% for Fiscals 2020 and 2021, respectively.
The company has in the past entered into related party transactions and will continue to do so in the future.
Attrition rate for employees for Fiscals 2019, 2020, and 2021 was 16.84%, 10.20%, and 16.94%, respectively.
Promoters and Promoter Group will be able to exercise significant influence and control over the company after this offer and may have interests that are different from those of the other shareholders.
Online sales are dependent on sales channels controlled by third-party online marketplaces - any disruption can have an impact on the growth of the business.
The company relies on third parties to manufacture certain products - any disruption can cause delays in delivery and affect sales.
Outstanding litigations involving the company, its subsidiary, and its directors.
* Campus Activewear had commissioned and paid for a report titled “Report on Footwear Retail in India” dated December 18, 2021, which is exclusively prepared for the purposes of the Offer and issued by Technopak.