The Story Of Groww

Year 2016. Lalit, Harsh, Neeraj and Ishan met in a small cafe in Indiranagar, Bangalore to discuss an opportunity they were passionate about - investing.

Back then, investing wasn't for everyone. It was complicated, slow, and felt like an exclusive club for a few.

But India was going digital—UPI, Aadhaar, and online platforms were booming.

So, we thought—

And that's how Groww was born.

This is our story.

The first step?

A mutual fund investment platform.

No jargon. No hidden fees. Investors loved it.

Now, they could research mutual funds on their own, decide where to invest, and also invest by themselves. They could finally take control of their wealth.

Soon, Groww became the go-to platform for mutual funds.

But India wanted more.

So, we launched the next big thing: stocks.

Uncomplicated, fast, and transparent.

Little did we know that it would end up changing the entire investing landscape in India, forever.

Within just weeks, we saw millions and millions of investors start investing in stocks on Groww.

New or experienced, old or young, we were happy to welcome everyone because after all, yeh market sabka hai!

But, our mission was even bigger.

We wanted to help India truly Groww.

That meant helping India understand investing too so they can make better decisions when it comes to their wealth.

This gave birth to our ecosystem of initiatives — from Groww Digest to social media to Ab India Karega Groww (AIKG).

Today, almost 10 Million Indians read Groww Digest every month.

On YouTube, we are the go-to channel for over 4.5 Million people who want to know anything about investing, stock market, or finance in general.

And that too, in multiple languages.

With Ab India Karega Groww, we have traveled to various big and small cities across India since 2019 to impart knowledge on investing.

This way, we also get the opportunity to meet lakhs of investors like you, who'd share interesting stories, experiences, and even feedback with us.

Today, 1 in every 3 new SIPs* in India is now done on Groww.

Groww investors span various pincodes from Srinagar to Port Blair and Jamnagar to Imphal, covering 98.36% of India. We can proudly say that saare groww kar rahe hain!

We had built 'the' investment platform.

With the launch of products like IPOs, ETFs, Intraday, and F&O, we made sure our platform had everything investors and traders needed. Step-up SIP, advanced charts, events, news, pledge, Safe Exit—you name it, we had it.

In under 4 years of launching stocks, we became India's No.1 Stock Broker, with the highest number of active investors building their wealth to achieve their goals and dreams.

Somewhere along the way, as we built Groww and spoke to our customers, we realized something. There was a gap in the market when it came to what India wanted to invest in.

That led us to first acquiring Indiabulls Mutual Fund in 2023, rebrand it as Groww Mutual Fund, and turn things around for the better.

Our first-ever mutual fund product? India’s first Nifty Total Market Index Fund, allowing people to invest in 750 stocks. That kind of diversification was revolutionary for many investors.

In less than a year, it crossed 100 Crore+ AUM, proving what we always believed —when you truly understand your customers, you build products they love.

We kept going, launching more funds — from thematic ones like EV, defense, and railways to well-known categories like small cap and multi cap.

Our next big step to close the gap in the market got launched in 2025: W.

W is a wealth-management platform to help investors in India move beyond just retail investing and access PMS, AIFs, and even private markets. Opportunities that once felt distant will now be within reach.

With W, we are opening the doors to a whole new world of investing.

While we started our journey by simplifying investing for millions, there was one community that needed something more. The ones who live the markets every single day, who look beyond simplicity and seek precision, speed, and depth.

Traders.

For them, we built advanced tools like Screeners, Groww Charts, Margin Trading Facility (MTF), Option Chain, Quick Basket, and more.

Looking back, from an idea to where we are today, we've come a long way and we've loved every moment of it.

But there's still a longer way to go.