To know about the of fund house is as important as other parameters for choosing a mutual fund scheme. Among those names, Aditya Birla Sun Life is one of the most reputed names.

It is one of the 4th largest mutual fund company by size and has some of the best performing long-term mutual funds.

About Aditya Birla Sun Life Mutual Fund (ABSLMF)

Aditya Birla Sun Life Mutual Fund is reckoned in the Indian mutual fund industry for its expertise in both equity & debt fund management. Let us look into this mutual fund company in detail.

ABSL Key Information

Mutual Fund Aditya Birla Sun Life Mutual Fund
Setup Date Dec-23-1994
Incorporation Date Sep-05-1994
Sponsor Aditya Birla Capital Ltd. / Sun Life (India) AMC Investments Inc.
Trustee Aditya Birla Sun Life Trustee Private Limited
Chairman Mr. Kumar Mangalam Birla
CEO / MD Mr. A. Balasubramanian
Assets Managed Rs. 247529.12 crore (Mar-31-2018)

Birla Mutual Fund: Company History

Established in 1994, this Aditya Birla Group Company, is co-sponsored by Aditya Birla Capital Limited (ABCL) and Sun Life (India) AMC Investments Inc.

Aditya Birla Sun Life AMC Limited (formerly known as Birla Sun Life Asset Management Company Limited) is the investment manager of Aditya Birla Sun Life Mutual Fund (formerly known as Birla Sun Life Mutual Fund).

ABSLMF is a joint venture between the Aditya Birla Group and the Sun Life Financial Inc. of Canada. The joint venture brings together the Aditya Birla Group’s experience in the Indian market and Sun Life’s global experience.

About Aditya Birla Capital Limited

Aditya Birla Capital Limited (ABCL) is a Universal Financial Solutions Provider and one of the largest financial services players in India.

It is committed to serving the end-to-end financial needs of its retail and corporate customers under a unified brand “Aditya Birla Capital”.

Delivering a wide range of money solutions for protecting, investing and financing, Aditya Birla Capital serves millions of customers across the country.

It is the holding company of all the financial services businesses of the Aditya Birla Group.

It has a strong presence across the life insurance, asset management, private equity, corporate lending, structured finance, project finance, general insurance broking, wealth management, equity, currency and commodity broking, online personal finance management, housing finance, pension fund management and health insurance business.

Aditya Birla Capital, through its subsidiaries and joint ventures, manages aggregate assets worth Rs. 2,613 billion and has a lending book of Rs. 411 billion as of June 30th, 2017.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients.

Sun Life Financial has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda.

As of December 31, 2017, Sun Life Financial had total assets under management of $975 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Aditya Birla Capital: Company Objective

With a far-reaching network of 150 branches and other distribution channels, ABSLMF is committed to deepening mutual fund penetration in the country.

The company is ceaselessly working to enhance the appeal of mutual funds across a wider set of investors and advisers across India.

A part of this effort includes introducing smart solutions, user-friendly services, and conveniences which simplify mutual fund processes with digitization for both – investors as well as distribution partners.

ABSLMF provides sector-specific equity schemes, fund of fund schemes, hybrid and monthly income funds, debt and treasury products and offshore funds.

Aditya Birla Sun Life Mutual Funds CEO

Mr. A. Balasubramanian is the Chief Executive Officer for Aditya Birla Sun Life AMC Limited and has been with the organization since 1994.

He brings with him over 26 years of experience in the Mutual Fund industry as Portfolio Manager both in Fixed Income and Equity.

In 2006, Bala was appointed as Chief Investment Officer at Aditya Birla Sun Life AMC Limited, before assuming office as Chief Executive Officer in 2009.

He is a member of the Mutual Fund Advisory Council set up by Indian Regulator, SEBI (Securities and Exchange Board of India).

Apart from this prestigious role, he is also Chairman, Association of Mutual Funds of India (AMFI).

He is a member of FICCI’s Capital Market Committee and a member of CII Western Regional Council 2015-2016. He was also the Chairman of CII – Mutual Fund Summit 2011-2014.

Bala is also Director on the Board of Association of Mutual Funds in India, Institution for Mutual Fund Intermediaries (IMFI) and Aditya Birla Sun Life AMC Limited, Dubai and Singapore.

He is an AMP, IIM Bangalore and DFM in addition to BSc. in Mathematics. He also has a Masters in Business Administration from GlobalNxt University, Malaysia.

Company’s Salient Features

Some of the salient features of ABSLMF are:

  1. Having total assets under management (AUM) of Rs. 2,246.49 billion for the quarter ended 30 September 2017, Aditya Birla Sun Life Mutual Fund is the fourth largest fund house in India based on domestic average AUM as published by the Association of Mutual Funds in India (AMFI).
  2. An impressive mix of reach, a wide range of product offerings across equity, debt, balanced as well as structured asset classes and consistent investment performance, has helped the company garner over 4.81 million investor scheme accounts as of 30 September 2017.
  3. The equity schemes offered at ABSLMF have time and again exceeded the industry benchmarks and generated long-term capital appreciation for its investors.
  4. The expert team of experienced and market savvy researchers prepare comprehensive analytical and informative reports on diverse sectors and identify stocks that promise high performance in the future.
  5. Each portfolio manager customizes an optimal portfolio taking into account their financial goals, risk appetite, time horizon and investment outlook.
  6. The investment philosophy is designed to seek dependable and long-term results by adopting a research-based, methodical approach to investing.
  7. A research-based strategy helps investors invest in strong businesses, with high-quality management and good records, yet trade at reasonable prices.
  8. In the year 2014, Birla Sun Life Mutual Fund bought out ING Mutual Fund, the Indian mutual fund business of ING Group.
  9. In 2017, the company added the prefix “Aditya” and became Aditya Birla Sun Life Mutual Fund. Formerly it was called as Birla Sun Life Mutual Fund. 

Best Aditya Birla Mutual Funds

ABSLMF is very well performing mutual fund house especially its long-term mutual fund schemes. Here are the best funds of ABSLMF:

1. Aditya Birla Sun Life Short Term Fund

This is a short-term debt fund launched on January 1, 2013. It is a debt fund with low risk and has given a return of 8.88% since its launch.

Returns per annum over the years from this fund are:

Duration Returns
1 year  6.16%
3 years  8.10%
5 years  8.70%

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Rating by Groww 5 star
AUM (Fund Size) ₹19,445 Cr
Minimum SIP ₹1,000
Minimum SWP ₹1,000
Performance w.r.t its Benchmark Has consistently outperformed its benchmark Crisil Short-Term Bond since its launch.
Age of the fund 5 years old
Expense Ratio 0.26%
Exit Load NIL
Type  Open-ended

This scheme aims to generate current income and capital appreciation from a portfolio that invests 100% in debt and money market securities.

2. Aditya Birla Sun Life Small & Midcap Fund

This is a mid-cap equity oriented mutual fund launched on January 1, 2013. It is a fund with high risk and has given a return of 25.21% since its launch.

Returns per annum over the years from this fund are:

Duration Returns
1 year  15.37%
3 years  23.25%
5 years  29.75%

Invest in Aditya Birla Sun Life Small & Midcap Fund Now

Rating by Groww 5 star
AUM (Fund Size) ₹1,866
Minimum SIP ₹1,000
Performance w.r.t its Benchmark Has consistently outperformed its benchmark NIFTY Midcap 100 since its launch.
Age of the fund 5 years old
Expense Ratio 1.23%

3. Aditya Birla Sun Life MIP II – Wealth 25

This is a MIP debt fund launched on December 26, 2012. It is a debt fund with moderate risk and has given a return of 13.17% since its launch.

Returns per annum over the years from this fund are:

Duration Returns
1 year  6.97%
3 years  11.72%
5 years  14.31%

 Invest in Aditya Birla Sun Life MIP II – Wealth 25 Now

Rating by Groww 5 star
AUM (Fund Size) ₹2,572 Cr
Minimum SIP ₹1,000
Minimum SWP ₹1,000
Performance w.r.t its Benchmark Has consistently outperformed its benchmark CRISIL Hybrid 85+15 Conservative since its launch.
Age of the fund 5 years old
Expense Ratio 0.96%
Exit Load For units in excess of 15% of the investment,1% will be charged for redemption within 365 days
Type  Open-ended

The scheme primarily seeks to generate regular income through a predominant exposure to debt and money market instruments.

It also aims at capital growth through an equity exposure of maximum 25%.

4. Aditya Birla Sun Life Tax Relief 96

This is an open-ended ELSS fund with a lock-in of 3 years and launched on January 1, 2013. It is a fund with moderately high risk and has given a return of 21.48% since its launch.

Returns per annum over the years from this fund are:

Duration Returns
1 year  22.40%
3 years  17.03%
5 years  24.49%

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Rating by Groww 5 star
AUM (Fund Size) ₹4,759 Cr
Minimum SIP ₹500
Minimum SWP ₹500
Performance w.r.t its Benchmark Has consistently outperformed its benchmark S&P BSE 200 since its launch.
Age of the fund 5 years old
Expense Ratio 1.07%
Exit Load NIL
Type  Open-ended

The scheme seeks long-term capital growth and will invest approximately 80% of its assets in equity, while the balance would be invested in debt and money market instruments.

5. Aditya Birla Sun Life India GenNext Fund

This is sector mutual fund and launched on January 1, 2013. It is a fund with moderately high risk and has given a return of 19.85% since its launch.

Returns per annum over the years from this fund are:

Duration Returns
1 year  16.19%
3 years  17.81%
5 years  21.93%

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Rating by Groww 5 star
AUM (Fund Size) ₹759 Cr
Minimum SIP ₹1,000
Minimum SWP NA
Performance w.r.t its Benchmark Has consistently outperformed its benchmark NIFTY 50 since its launch.
Age of the fund 5 years old
Expense Ratio 1.54%
Exit Load If redeemed bet. 0 Days to 365 Days; Exit Load is 1%;
Type  Open-ended

The scheme aims to invest in equity/equity related instruments of companies that are expected to benefit from the rising consumption patterns in India, which in turn is getting fueled by high disposable incomes of the young generation (Generation Next).

6. Aditya Birla Sun Life Equity Savings Fund

This is debt oriented hybrid mutual fund and launched on November 28, 2014. It is a fund with moderate risk and has given a return of 19.85% since its launch.

Returns per annum over the years from this fund are:

Duration Returns
1 year  6.78%
3 years  10.18%
5 years  NA

Invest in Aditya Birla Sun Life Equity Savings Fund Now

Rating by Groww 5 star
AUM (Fund Size) ₹1,194 Cr
Minimum SIP ₹1,000
Minimum SWP NA
Performance w.r.t its Benchmark Has consistently outperformed its benchmark CRISIL Liquid (40), S&P BSE 200 (30) and CRISIL Short-Term Bond (30) since its launch.
Age of the fund 3 years old
Expense Ratio 1.33%
Exit Load If redeemed bet. 0 Day to 365 Day; Exit Load is 1%;
Type  Open-ended

The scheme seeks to provide capital appreciation and income distribution to the investors by using a blend of equity derivatives strategies, arbitrage opportunities and pure equity investments.

Things to Remember

Don’t just run for returns from investment for investing in mutual funds. There are a lot of factors you should look into before selecting a fund which will match your investment goals.

Following the 3 things you should always remember before investing in Mutual Funds :

  1. Higher rates: don’t blindly invest in the fund with the highest returns. Invest based on the duration you want to invest for.
  2. Every person’s financial condition is different. Evaluate the funds you invest in yourself – don’t invest in a fund because of its popularity.
  3. Review your investment from time to time but not too often. Once a few weeks is good enough.

Read More: 10 Tips on investing in Mutual Funds

To ensure that the fund is in good hands, choose a fund house having fund manager with a good amount of experience managing small/mid cap funds and associated with these funds for some good numbers of years.

To look at some of the best performing funds from every category of mutual funds, check out Groww 30 best mutual funds to invest in 2018.

Happy Investing!

 Disclaimer: the views expressed here are of the author and do not reflect those of Groww.